Equinox Hotels
For those who want it all.
When Equinox opened its first hotel in New York’s new Hudson Yards, the property was sure to make a splash amongst its high-performing (dare we say culty?) devotees. For the uninitiated, it set a new standard for performance travel that only Equinox could bring. The brand is no stranger to transcending categories, and knew that breaking through the hospitality space required a fine-tuned team of experts to deliver a dependable, guest-first hotel experience.
Brand Roll-out, Collateral, digital
Agency: Sideways
Video by: Hugo & Marie
Art Director: Dana Myrin
Technologist: Luis Hernandez