Callie Peck
Creative Director
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Castell

New York City’s first AC hotel's rooftop lounge, Castell, sought an identity to set it apart in the neighborhood and to attract a sophisticated local after-work scene. We worked with the client and restaurant operator, Boqueria, to develop a concept for the lounge along with a brand identity, operating collateral, tabletop and environmental materials, and photography direction.

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Castell Rooftop Lounge

A Cocktail Party in the Sky

New York’s first AC hotel knew that it needed an elevated offering in a crowded Midtown market. Its rooftop lounge sought an identity to set it apart in the neighborhood and to attract a sophisticated local after-work scene.

CREATIVE DIRECTION, Concept Direction, identity, Tabletop & Environmental, Art Direction, Print Design

 

Castell-Brand-Book
Castell-Menu
Castell-Matches
Abby House Investor Deck
Martinis
  • Agency: Sideways
  • Design Support: Dana Myrin