Callie Peck
Creative Director
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Moxy Hotels

We began working with sbe when the hospitality giant was home to a mere dozen brands. Now parenting nearly three dozen hotel, restaurant and nightlife brands, sbe‘s is poised to become a global hospitality giant. As digital AOR, our creative spans identity, advertising and physical collateral in addition to having created nearly ten brand sites and sbe‘s digital hub.

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Moxy Hotels

Screw it. Let’s do it.

Moxy Hotel’s introduction to New York brought a four-year-old brand into the city’s spotlight. Promising NYC’s largest all-season rooftop bar is sure to get you attention, especially when it boasts the Tao Group’s name. Sideways brought Moxy to market with a creative suite from marketing collateral and digital to out-of-home. We stayed true to the brand’s playful spirit, but focused on photography that could stand up to a discerning New York audience.

CREATIVE DIRECTION, identity, advertising, digital, collateral

 

Moxy Composition
Moxy Times Square Vinyl Wrap
Moxy Hotels Mobile
Abby House Investor Deck
Moxy Sales Kit
  • Agency: Sideways
  • Art Director: Dana Beierle
  • Technologist: Hector Garcia